Fastic attracted thousands of daily sign-ups, each person trying intermittent fasting given their busy lifestyles and how time-consuming understanding nutrition deeply is.
However, the company's subscription revenue was under-performing due to an incomplete and untrustworthy onboarding flow, coupled with an ineffective upsell screen that contributed to high churn and low conversion rates.
Discover how I designed a thoughtful onboarding process that provided users with the right fasting schedules at scale and led to a 31% increase in 12-month subscriptions.
"Emanuel deeply cares about the designs & journeys he works on and puts a lot of conscious thought into even the smallest aspects of his work."
ENGINEERING LEAD, FASTIC
Highlights
Thrived in a ship-fast environment. Maintained high design standards in a competitive market that not only rewarded speed but also consistent design execution.
Built the company's first design system. Created a scalable framework from the ground up that balanced consistency with flexibility enabling rapid iteration.
Mastered strategic compromise. Navigated competing priorities and technical constraints while preserving core design principles, team efficiency and cohesion.
