Role
Lead Product Designer
Focus
Growth · Acquisition
The app attracted thousands of daily sign-ups, each new person giving intermittent fasting a chance. However, the company's subscription revenue potential was lagging behind, unable to keep up with the pace of growth.
Discover how I designed a thoughtful onboarding process that not only provided users with the right fasting schedules at scale, but also led to an impressive 31% increase in 12-month subscription packages.
Highlights
Worked in a high-velocity product environment where rapid iteration was essential for survival.
Balanced expectations and compromises while maintaining design integrity.
Co-founded the company’s first design system, creating a lasting framework for scalable design.
"Emanuel deeply cares about the designs & journeys he works on and puts a lot of conscious thought into even the smallest aspects of his work."
