A+ In Conversion: Unlocking Fastic's Revenue Potential

By July 2021, Fastic had reached 12 million downloads, experiencing rapid growth and establishing itself as a key player in the intermittent fasting market.

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App Store

Role

Lead Product Designer

Focus

Growth · Acquisition · UI

The app attracted thousands of daily sign-ups, each new person giving intermittent fasting a chance. However, the company's subscription revenue potential was lagging behind, unable to keep up with the pace of growth.

Discover how I designed a thoughtful onboarding process that not only provided users with the right fasting schedules at scale, but also led to an impressive 31% increase in 12-month subscription packages.

"Emanuel deeply cares about the designs & journeys he works on and puts a lot of conscious thought into even the smallest aspects of his work."