Role
Lead Product Designer
Focus
Growth · Acquisition
Fastic attracted thousands of daily sign-ups, each person trying intermittent fasting given their busy lifestyles and how time-consuming understanding nutrition deeply is.
However, the company's subscription revenue was underperforming due to an incomplete and untrustworthy onboarding flow, coupled with an ineffective upsell screen that contributed to high churn and low conversion rates.
Discover how I designed a thoughtful onboarding process that not only provided users with the right fasting schedules at scale, but also led to an impressive 31% increase in 12-month subscription packages.
"Emanuel deeply cares about the designs & journeys he works on and puts a lot of conscious thought into even the smallest aspects of his work."
ENGINEERING LEAD, FASTIC
Highlights
Worked in a high-velocity product environment where rapid iteration was essential for survival.
Balanced expectations and compromises while maintaining design integrity.
Co-founded the company’s first design system, creating a lasting framework for scalable design.
