Role
Product Designer
Focus
Growth · Interaction · UI
After successfully trialing the Premium subscription model in Australia and New Zealand, the next strategic step was to scale it globally, expanding to Europe, the US and more.
Discover how I utilized a strategy of aggregated margins to convert an impressive 49% of users, and how I scaled Premium through experimentation to ultimately surpass our high-level targets quarter by quarter.
"Emanuel demonstrated a strong understanding of upsell patterns, and he showed an aptitude for designing experiments which both built our knowledge base and moved our numbers."
Alex Rietveld, product manager AT FITBIT BY GOOGLE
Fitbit · 2020
Iterating through data-driven experiments
Premium Moments · Key Screens
BEFORE
