Role
Product Designer
Focus
Growth · Interaction
After successfully trialing the Premium subscription model in Australia and New Zealand, the next strategic step was to scale it globally, expanding to Europe, the US and more.
Discover how I utilized a strategy of aggregated margins to convert an impressive 49% of users, and how I scaled Premium through experimentation to ultimately surpass our high-level targets quarter by quarter.
Highlights
Experimented at scale on a sensitive surface.
Learned to craft strong UVP formulas that aligned design strategy with market positioning.
As a high-visibility project, it allowed my team and me to work with and get recognition from leadership.
"Emanuel demonstrated a strong understanding of upsell patterns, and he showed an aptitude for designing experiments which both built our knowledge base and moved our numbers."
