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Re/building Trust: A Fortune 500 Retention Story

In 2023 Workplace by Meta was an important player in the business communication product market, serving about 20% of Fortune 500 companies.

Role

Lead Product Designer

Focus

Strategy · Zero to One

With more than 7 million active users, it had important clients like Walmart, McDonalds, and Nestle to name a few. But as the post-pandemic market landscape changed, customers slowly began to churn.

Discover how Studio was crucial in retaining our customers and how I transformed a fragmented, isolated, and unsecure experience into one that is user-friendly, secure, and centered around multi-role collaboration.

Highlights
  • Led a team of designers, coordinated production and content across sub-teams.

  • Introduced a new type of product that created a bridge between 2D and 3D events and created scope.

  • This tool was used internally by Mark Zuckerberg's and Andrew Boz's technical production teams.

"Emanuel really gets how good products come together and he's not afraid to tackle fuzzy areas, helping others see things more clearly too."

design lead, META

Meta · 2024

From fragmented to secure and collaborative

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