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Trust: Retaining Fortune 500 clients with Studio

In 2023 Workplace by Meta was an important player in the business communication product market, serving almost a quarter of Fortune 500 companies.

Role

Lead Product Designer

Focus

Strategy · Zero to One

With more than 7 million active users, it had important clients like Walmart, McDonalds, and Nestle to name a few. But as the post-pandemic market landscape changed, customers slowly began to churn.

Discover how Studio was crucial in retaining customers and how I transformed a fragmented, isolated, and unsecure experience into one that is user-friendly, secure, and centered around multi-role collaboration.

"Emanuel really gets how good products come together and he's not afraid to tackle fuzzy areas, helping others see things more clearly too."

design lead, META
Highlights
  • Led a team of designers and coordinated production and content design across teams.

  • Sequenced, prioritised, and roadmapped ruthlessly along with the Product Management team.

  • Created a bridge between our 2D and mixed reality products, expanding the scope of the events use-case.

  • Got this ready to be used internally by Mark Zuckerberg's production team for our internal Q&A.

Meta · 2024

Simplified, people-first communication

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