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Re/building Trust: A Fortune 500 Retention Story

In 2023 Workplace by Meta was an important player in the business communication product market, serving about 20% of Fortune 500 companies.

Role

Lead Product Designer

Focus

Strategy · 0 -> 1 · UI

With more than 7 million active users, it had important clients like Walmart, McDonalds, and Nestle to name a few. But as the post-pandemic market landscape changed, customers slowly began to churn.

Discover how Studio was crucial in retaining our customers, and how I transformed a fragmented, isolated, and unsecure experience into one that is user-friendly, secure, and centered around collaboration.

"Emanuel really gets how good products come together and he's not afraid to tackle fuzzy areas, helping others see things more clearly too."

Adnan Khan, design lead aT META

Meta · 2024

From fragmented to secure and collaborative

Live Broadcasts · Consumption and Engagement

Multiplayer Experience · Up to 12 Moderators

Stage Management · Individual Tile States

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