Emanuel Serbanoiu

Lead Product Designer

London, United Kingdom

Time here is

08:55

GMT

I

design

user-friendly

products

at

s

c

a

l

e

with

the

*

highest

craft

standards

As a dedicated Product Designer, I've spent more than
a decade helping startups and large organisations turn complex problems into simple and intuitive experiences.

I thrive in low context, complex environments that often
demand strong product thinking. When confronted with abstract problems, I find clarity where others hesitate.

As a curious person, I like digging into topics like growth hacking and behavioural psychology, and in the recent years I've been using LLMs and AI to expand my toolset.

Culture means a lot to me. I constantly mentor designers, shape hiring processes, and regularly coach peers into their next big roles. Always interested to connect and chat.

12 Years of design

Reality Labs

Product Designer

4 years

2022 -> Today

Wellness

Product Designer

1 year

2021

Premium

Product Designer

3 years

2018 -> 2020

Travel

Product Designer

1 year

2017 -> 2018

Widgets

UX/UI Designer

3 years

2014 -> 2017

Quotes from peers

If you work with Emanuel you’ll notice how thoughtful he is when it comes to design from the strategy to the detailed nuances.

Emanuel has the knack for cutting through complex product and design challenges of all scales.

His work ethic, effective communication, and product design delivery has been praised by many of our colleagues.

Emanuel is particularly skilled in solving problems through systems thinking and joined up experiences.

Emanuel has great product intuition, strong product sense, and takes a initiative cross functionally.

Always puts the user at the heart of his work and you can tell from his attention to detail and how he approaches his journeys that he truly cares about.

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Last updated January 2026

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